What term describes the actions that directly lead a buyer to purchase a property?

The term that describes the actions that directly lead a buyer to purchase a property is known as procuring cause. This concept is pivotal in real estate transactions because it establishes the link between a real estate agent's actions and the resulting sale of a property. Essentially, if an agent's efforts—such as showcasing the property, providing relevant information, or guiding negotiations—are deemed to have directly caused the buyer to make the purchase decision, the agent may be entitled to a commission.

Procuring cause involves determining who initiated the series of events that culminated in the sale. It focuses on the agent's role in facilitating the transaction and underscores the importance of their efforts in connecting buyers with properties. This term is particularly relevant during disputes over commissions, where proving procuring cause can determine which agent is entitled to payment for their services.

Other terms like protection period, property inspection, and puffing, while relevant in different contexts of real estate, do not specifically address the direct actions leading to a purchase. A protection period relates to time frames that provide agents with rights after a listing agreement terminates, property inspection pertains to assessing the condition of a property before purchase, and puffing involves exaggerated statements made about a property that may not be factual. Thus,