What is the relationship called where a brokerage manages both sides of a real estate transaction?

In the context of real estate transactions, the relationship where a brokerage manages both sides of a transaction is best described as dual agency. This arrangement occurs when a single brokerage represents both the buyer and the seller in the same transaction. The dual agent must navigate the interests of both parties, ensuring that neither is disadvantaged while attempting to facilitate a successful transaction.

An in-house sale typically refers to transactions where the brokerage’s agents handle both sides, but it often emphasizes the internal workings of the brokerage rather than the legal implications of dual representation. Hence, while it may sound fitting, the term does not capture the legal definition and responsibilities associated with acting as dual agents.

Single agency involves representing one party only, creating loyalty to that party and avoiding conflicts of interest. Exclusive buyer agency is a relationship where the agent specifically represents the buyer’s interests and does not engage with sellers. Neither of these accurately describes the situation where a brokerage is managing both sides of a transaction, as they involve representation of only one party at a time.