What does the term 'puffing' often involve in real estate?

The term 'puffing' in real estate refers to the practice of making subjective, exaggerated claims about a property to enhance its desirability and appeal to potential buyers. It is often seen as a form of salesmanship where the agent or seller expresses personal opinions or hyperbolic descriptions, such as calling a property "a dream home" or "in perfect condition," even if such statements might not be entirely factual.

Puffing is generally considered acceptable within the realm of sales, as long as it does not cross the line into misrepresentation or fraud. It relies on opinions rather than concrete facts, which is why distinguishing it from other actions like disclosing property defects or negotiating contracts is essential. There’s a fine balance in real estate where sellers can highlight a property's positive attributes of their own accord, as long as honesty remains at the forefront.